The Danish lingerie chain Change has concluded a remarkable 20 years long partnership with the American pop star Britney Spears. It may be good business for the Danish company, writes business.dk.
Spears will be involved in desgin and develop the collection in collaboration with the chain.
It should not have been cheap for Change to enter into an agreement with the American star who is known throughout the world. He believes that Change had probably preferred a shorter deal than twenty years.
Cooperation between Spears and Change is officially launched today with the lingerie The Intimate Britney Spears. It will be presented at the fashion week in New York, and the Britney Spears official Twitter, and Instagramprofiler.
Spears has no less than 38.8 million followers on Twitter, and there are great expectations for cooperation from the Danish side.
With the new collection comes also Change in the American market for the first time.
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