It would be hard to get streaming giant Spotify to look like a cool underdog. But it has Jay Z and his business partners clearly now.
Swedish Spotify became the first player of significance in streaming market. Daniel Ek and his people realized that the only thing that can compete with the cost of illegal downloading, crowns zero, was NOK zero.
On the plus side: A pleasant lawful and copious platform. On the minus side: They condemned advertising clips.
It is and it is advertising driven Spotify draws people to the service. Music has been available free as long as that for many listeners never existed any other reality.
Many of these are also techno nerds, at least they appear so for us who grew up with one channel on TV ‘ one. And techno nerds may seem puzzling, where they lie in wait queues to get the new Apple gadget and shelves deceased Steve Jobs as if he was an idealistic indie rocker category Steve Albini.
But there is one thing they not like: Hybris. Something Apple and U2 got a taste of, when they pushed the Irish rock band’s latest album into all iTunes account holders machines last fall.
STAR HEAVY TURNOUT: Daft Punk and Beyoncé was also present. Photo: AFP
Rarely has arisen greater distance between intention (to seem generous) and profit (global abuse of greed).
Now Jay Z and his multimillionaire colleagues Tidal in what looks suspiciously like the same trap.
In any case boils online now ridicule of the wealthy stars that gather to talk about how their streaming service is “of the people, for the people”, while they tweet to their several hundred million fans about how we all now can “write history” together – only we choose the platform artists freehold.
It is strange that they do not realize how ridiculous it looks.
I do not think that music lovers most walks around and cuddle in the daily of the Madonna, Rihanna and Daft Punk has lots of money.
TIDAL OWNER: Rihanna. Photo: AFP
But there idea sounds pathetic sanctimonious when a gang prophesied stars takes the idealistic tone, when what they are really doing is protecting their own significant interests.
Spotify on their side wisely kept a low profile in recent days. They are long accustomed to competition, and as pioneers most they must assume that it only gets more of it. And they know very well that the real threat called Apple.
Meanwhile, Spotify enjoy that, compared with the service yesterday launched that a handful of financial tycoons signed a “declaration” – Lord, give me strength – now emerges as a Robin Hood-enterprises designed to serve consumers best.
Spotify can also allow them to laugh over that as of now can not offer Rihanna Tidal-exclusive new single.
The called “Bitch Better Have My Money”.
THOMAS TALSETH
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