Tidal celebrity owner criticizing their commercials – Dagbladet.no

Vania Schlogel Jay Zs company Roc Nation, which has been responsible for the acquisition of Wimp and Tidals Norwegian holding company Aspiro introduced them as “owners of Tidal” – in a press conference in New York last night Norwegian time ..

Then came – one by one – Alicia Keys, Win Butler and Regine Chassagne of Arcade Fire, Beyoncé, Calvin Harris and Chris Martin – both on screen, Daft Punk gentlemen, Jack White, Jason Aldean, J. Cole, Jay Z himself, Kanye West , Deadmau5, Madonna, Nicki Minaj, Rihanna and Usher and stood up side by side.

– This feels like an exam shutdown, said Alicia Keys, who brought the word on behalf of the owner group. She believed that they were involved in writing music history: that this is not just focused on commerce and technology, but also to “preserve the music.”

Keys described the new service as “the first artist-owned, global music – and entertainment platform ever, “before she new called forward one and an artist – this time to sign a document.

– Owning oil

In a video that was shown, speaking artists out about why they are with. Kanye West calls it “owning our oil,” Calvin Harris roses sound quality and Daft Punk called owns group “the Avengers of Music.”

launch has not gone free from criticism. Especially that Jay-Z talked the whole thing as a revolution has gained audience to murmur.

– Rich capitalists who replaces rich kapitalser is not revolution. There will be only set a new fat cat in the government, was one of tilbakemedlingene.

For the black the outspoken Deadmau5, which stands as one of the celebrity owners, the following:

– This is not a hostile takeover. It is also not a celebrity fuck fest. There is a streaming service. Do not read too much into it, twittering, he said.

The pathos-filled words in the short, celebrity heavy advertising film, which can be seen in this article, are also criticized. To match that Deadmau5.

– So you sabers down an entire philosophy because of a two minutes long, trashy produced commercials? It’s cool.

Much unclear

According Forbes.com it is considerably is unclear after the launch, as artists stakes in Tidal, if only superstars that will get ownership, they will draw their work away from other services, and what record companies their will allow.

Currently there at least Rihanna’s latest single “Bitch Better Have My Money» just Tidal and Norwegian users can exclusively hear Todd Rundgren, Emil Nikolaisen and Lindstrøm new collaboration single.

Tidal is available in 31 countries and launched soon in six new. So far, one according to a press release upstairs in 25 million songs, in addition to 75,000 music videos and other content, including artist interviews – and with two differently priced lydkvalitetsvalg.

Norwegian Wimp users will be able to continue using the service as before, according to a press statement from the Norwegian company.
Later this week will Wimp customers could also use their username and password to log into the Tidal. Registration of new customers will also be on Tidal, according to a press release from the Norwegian service thus now has a row new celebrity owners.

( NTB )