on Tuesday, it became known that Brad Pitt (52) and Angelina Jolie (41) goes to her after 12 years together, after that Jolie has filed for divorce.
And while the war on a fortune of several billion, and omsorgsretten for six children is in full swing, the rest of the world it fun on the superstjernenes expense.
Not only cleared the New York Post front on Wednesday to cover it with a photo of Jennifer Aniston, Brad Pitts ex. Also the web is flooded with funny pictures of Jennifer Aniston that “gets his revenge”.
Throws herself on the Brangelina-the wave
Also, the airline Norwegian has jumped on the Brangelina-wave. They saw namely a markedsføringsmulighet, and in Thursday’s NEWSPAPER, they have covered a whole page:
– Brad is single. Los Angeles, directly from Oslo, it says in the ad.
This was an idea that our team was present when the news that it was over between Brad Pitt and Angelina Jolie were known. We thought it was a very good idea to do something that was a little different and at the same time so appropriate to tell about our direct flights to Los Angeles, ” says communications manager Lasse Sandaker-Nielsen in Norwegian.
At the expense of Brad Pitt
– You guys have fun at the expense of Brad Pitt. What do you think about that you the shoes you at someone else’s misfortune?
– This piece of world news is a great way actualize the ongoing united STATES-our campaign. Media all over the world fill their columns with the news, and we have chosen to actualize our Los Angeles-deals in today’s VG, ” says Sandaker-Nielsen.
– So you don’t think it’s bad?
– No, it seems we don’t, ” he says.
Had to make use of the opportunity
Ads tend to be planned over a long time, but this time the cast marketing team around to be able to take advantage of the opportunity that appeared.
– the Idea was so good that the marketing department of our thrown around, so there was talk about hours. Many have commented in social media, and it seems as if people think this is offbeat and fun. We think it is nice that our ads create commitment, ” he says further.
the Norwegian-ad has created a lot of positive feedback, but some are also negative. Among them, is the creative leader in kommunikasjonsbyrået Good Morning, Markus Lind.
– Small thoughtful
He believes it may be noted that it went a little fast in the turns this time.
– I think the ad is a little thoughtful. I certainly would not been behind something like that. You can take the elastic far – but this will be the longest layer. A divorce is something personal, something that is a sore topic for many, regardless of whether they are famous or not. We do not know what is behind here. A personal tragedy, one should not make humor of, and at least not make money, ” he says to TV 2.
– Man would never do such a thing with a Norwegian couple, for example, Märtha and Ari. And even if Brangelina is megakjendiser, then act, this is about the principle. Both the press and businesses have a responsibility when they publish things. Even Brad Pitt and Angelina Jolie are actually people like you and me, and they have six children who are dragged into the divorce.
– Is as otherworldly to convert
About markedsføringseffekten weakened by the news that Brad Pitt on Thursday is being investigated for the abuse of children,, after that it should have clicked for him on a flight with family for a week ago, vites not. Lind believes, however, that it is to create humor on such matters, will turn back over a longer time.
– Clean effektmessig seems enough people that this is fun. But in the long term will damage the brand. Now, if it turns out that this particular case gets an ugly aftermath, as will Norwegian-stunt get a extra bitter aftertaste. This is a theme that touches the very many Norwegian children and families, ” he says.
that, however, is not concerned, Dag Inge Fjeld, lecturer at Markedshøyskolen, university College Kristiania (oslo).
This is a very good idea. Jolie and Brad are as otherworldly to rain, so I don’t see any problem in harselere with them.
– Will the effect be damaged by that Brad Pitt is now being investigated by the police?
– nothing at all. In a divorce settlement fires up the baddest of the guns you have. Many billions are at stake, and people are used to there being a lot of crap when celebrities go from each other. Whatever it is, people are very forgiving superstars – to forgive them almost no matter what they do, as for example Michael Jackson and overgrepskandalen.
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