(Dagbladet): Interest NRK series “Shame” will never end.
Yesterday wrote Dagbladet about how the Web has gone bananas over the fictional William has not responded to his girlfriend Noora many inquiries.
Several spin-off products
In the wake of series immense popularity, several also started making spinoffprodukter with various references to the series.
Several media have discussed the celebrities literally squeezes Shame-persons to their bosoms, and lately has donned sweaters with the inscription “Noora + William”.
The trend is inspired by similar sweaters with names of famous TV lovers like Carrie and Mr. Big from “Sex & amp; The City ‘and Ross and Rachel from “Friends”, including featured fashion website Stylista.
In the past there have appeared several sites that attempt to create shop of the young Norwegian television couple, including the anonymous webpage itgenser which now are sold for their sweaters.
Today launched an online store selling clothes with the inscription “NOORA + WILHELM” nickname Noora gave William before they were together.
Shame quotes
Communications Consultant and former blogger, Sara Strand, is among those who have thrown themselves on Shame wave and established an online store with Shame products. The idea came after she wanted a cover with the names of the youth series Heroes, and asked several wanted the same on Facebook.
The last week she has sold 15 caps with the inscription “Noora + William» via Facebook page ‘Because we love SHAME. “
She has also created products with popular” Shame “- quotes like “Hooke” and “your body needs potato.”
– Healthy competition
as skamfan of series Sara Strand even bought a “Noora + William” -genser from a another actor, but found that she would make a separate option.
– They are most young people who like “Shame” and not everyone can afford an expensive “Shame” -genser. The I am selling is another type sweater which is cheaper. I think that a little competition is healthy.
– What thoughts do you have about making products based on NRK material?
– I am very clear that it is not official products I sell. I do not use logo material or pictures of the actors. I certainly would not put me out with NRK. I just want to give even more attention to “Shame,” Strand says.
Beach claims to serve only a small percentage of each sweater sales.
– I’ve previously blogged and worked with social media, and my life goes on digital channels. This is a little experiment, I will not be rich on the sale of these products. But this is fun as long as interest items, she says to Dagbladet.
– Not okay with logo
Håkon Moslet, editorial director for television NRK P3, said he initially did not mind the new products.
– I find that there are large commercial operators who are behind this. At some press Noora + William on a sweater, I think is fun. It is an expression of how broadly “Shame” hit. It is similar fan products people make for a band that they are obsessed by, say Moslet Dagbladet, but adds:
– Facebook fan pages, jumpers or their edited videos are part of modern fan cultures. But it is not okay that uses shame logo for commercial purposes, he said.
Otto Scharff, Director of the Patent Office, said Dagbladet that NRK has recently applied for and received registered trademark “Shame” but not “Noora + William”.
– Here NRK done everything right by going to get the registry “Shame,” so they can use it as a brand itself. This means they have exclusive rights to use the brand as characteristics of their own goods and services, says Scharff and puts simultaneously questioned whether NRK unable or mandate to commercialize further on Shame-success in terms of spin-off products.
– basically it is also possible to register “Noora and William” as trademark although it’s own name. For example, “Astrid S” registered for goods and services in music, he says.
Håkon Moslet NRK says, however, have not been discussed about the hubs of the characters should trademark registered.
– NRK records selected program names as trademarks. When it comes to names of characters has never been the practice.
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