- Just a myth that we are writing the screenplay in Bond films – Campaign

Friday makes James Bond his entrance in Norwegian movie theaters for the 24th time. It is the fourth time the role interpreted by Daniel Craig, but several of the ingredients audiences expect to find in a Bond film has been present much longer than that. Among them are brand goods agent surrounds himself with. Clock Tagged Omega had product placements in Bond films over the last 20 years. This year’s film Spectre is no exception.

– The ratio between Omega and Bond is a relationship that came very naturally, it was not something we expected or pressured in to get to. But now, 20 years after we first began working together, I think it says a lot about our brand, and it puts us in a position that enables us to communicate to customers in an exciting way, says Omega president Stephen Urquhart to Campaign.

– It is important for us to be associated with some of the most iconic stars of the film. There are usually actors or actresses who is a brand’s public face, but since Bond is a character it gives us the opportunity to collaborate with different actors.

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Has been part of the brand: Omega CEO Stephen Urquhart believes Bond cooperation is important for clock mark. Photo: Omega

– How much does it for Omega to be associated with the James Bond films?

– If you look at James Bond as a character, it means much to be associated with him. He is a man who demands the best, appreciate style and relies on good quality. This is reflected in everything from the car he drives to the suit he wears. The fact that he chooses an Omega watch confirms the reputation of our product.

He adds:

– But let’s not take it too seriously, above all, this is very entertaining movies enables Omega products can be marketed in a cool way.

– Increases sales around premieres
Urquart says that clock sales increases before and just after the launch of the new Bond movies .

– Traditionally increasing sales around the new premieres. There are many watch enthusiasts who are waiting for limited edition models, as well as people interested in the bells used by the characters in the movies. We reach a new group of customers through product placement in films, so it tends to be an increase in the interest in James Bond bells at this time. There will also be a part promotion of the products in the time before premiereer, so this helps naturally enough.

– Have Omega any impact on product location In Bond films?

– Interesting question but we generally have no impact on how a clock is used. We will not be deciding the location. It is usually as much a surprise to us as viewers where products appear. However, in Spectre then had Daniel Craig and manufacturers an idea of ​​how the clock should appear, so we helped them to bring the idea to life.

– It’s just a myth that Omega has influence on how screenplay or scenes should be designed in James Bond films.

Heineken campaign illegally in Norway
Heineken has collaborated with Bond Group for 17 years, and has this autumn launched a campaign including involving a commercial with Daniel Craig to be shown on TV.

– To cooperate with Bond Group gives us the opportunity to create exciting, innovative and integrated global marketing campaigns that create value both for the film and for the Heineken brand across the world, says Hans Erik von Tuijt, responsible for global Heineken campaigns, in a press release.

Here is Heineken’s commercials:

The film can not be shown in Norway due to the prohibition of alcohol.

– What makes Heineken in Norway?

– In Norway, we get a little extra attention around the premiere of the movie, but we do not activate James Bond sponsorship and follow Norwegian laws. We have no wish to revoke alcohol advertising ban, in other words, we are fine with that advertising the film can not be shown in Norway, says Theodor S. Espelid, brand manager for Hansa Borg Breweries.

– For Heineken internationally collaborated with Bond Group important. In those markets that enable sponsorship experience Heineken cooperation creates value for the Heineken brand through increased awareness and sales.