PFU-criticism to VG for “Wave” project – VG

VG “Wave” project is criticized in the Press Council.

PFU processed a complaint from a reader, Hallgeir Lied from Ålesund. The complainant argued that VG broke the Code of Ethics provisions that distinguish between journalism and advertising in connection with multimedia initiative “A Norwegian tsunami.”

VG published multimedia project, which was sponsored by the film company Nordisk Film shortly before the premiere of the Norwegian film “wave”.

Anders Giæver comment on advertising and journalism: Journalism on offer

PFU Secretariat set that VG has acted reprehensible and received majority support. The representatives of the editors, Alexandra Beverfjord and Tone Jensen, however, went on to acquit VG, according to the journalist.

HEADED THE MEETING Acting PFU leader Alexandra Beverfjord.
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Photo: Vegard Wivestad Grøtt , NTB scanpix

Flertalllets setting After the meeting went on the VG should have done more to showcase the commercial link to the drug.

Beverfjord, who chaired the meeting when VG Alf Bjarne Johnsen disqualified himself, summed up well the industry should work with labeling commercial and editorial content.

According to Press Association own dictionary, the term critique “ in cases where PFU considers the breach as slightly less severe than in public where the Commission concludes,” breach of good press “and / or when the committee does not have a specific point in the Code of Ethics to tie common to. Criticism is simplified said a “milder form of violation” .

VG chief editor Torry Pedersen followed the discussion in PFU with great interest.

– I think it was forming a very good debate that illustrates the complexity of this issue. I basically agree with the minority, but that does not mean I do not think things could have been done better. Treatment can cause us to raise standards further so that we can get an acceptance that this is part of the new media reality.

– What changes would VG do after this debate ?

– Henrik Syse excellent proposal “scrollbar” we have already introduced. We could certainly made the text “sponsored content” bigger and we can discuss whether it is the right term to use. We are going to develop this as well, just as we are going to develop journalism, says Pedersen told VG.

Pedersen emphasizes that he will read the verdict when it comes before utypder further.

Defendant for betting advice

VG was also defendant for mixing of journalism and advertising in a case where one of VG’s sports pages link to something called a “tipping tips» produced by Norwegian Tipping. In this case the sample was unanimous in that VG remains within the ethical boundaries as the Code of Ethics sets.

TV 2 had however criticized by the Committee for a similar linking to “Kjetil Rekdal Tuesday coupon” which is also a commercial partnership with Norwegian Tipping. Here let committee emphasized that TV2 subsequently changed its labeling of these cases. But as the case was presented, it was not good enough, says the committee.

– This is the most serious of the three cases we treat. That we end up with criticism is also a form of cast else of which to me looks like a clear violation Front held Henrik Syse, according to NTB.