The irony was loose social media last night and today. “Please help These starving artist,” wrote a Twitter user with emneknaggen #TIDALforALL when rapmogulen Jay Z rolled out their formidable all-star on stage in New York to mark the relaunch of the Norwegian-developed music pouring service Tidal, which he recently bought. Twitter comment got predictable result of many, many more.
It is not primarily people like Madonna, Beyonce, Kanye West, Alicia Keys, Usher, Rihanna, Daft Punk, Chris Martin, Calvin Harris, Nicki Minaj Arcade Fire, Deadmau5 and Jack White mind goes to when it discusses how artists to survive in the new economy flowing.
As the domestic debate has shown, it is rather small and midsize artists narrower music genres that are struggling to get financial rewards. They have always done, even in CD age, but they notice the extra well now.
After a somewhat surreal Roadshow where Alicia Keys name dropped Nietszche, signed the participating mega stars a kind of “declaration”. Exactly what they signed, were vague. Maybe it was just the purchase contract. Jay Z has received numerous artists to take an ownership stake in pouring service, something that can remind indeed, stubbornness day United Artists model of film and record industry – except that most artists in this splice made already multimillionaires .
It was, to put it mildly, something slightly Kleint over the session.
A bit silly commercials did not improve matters. It was so far out that the involved artists themselves felt obliged to take distance.
But Jay Z not talking nonsense when he claims that Tidal has a more artist friendly business model. Tidal has not an advertising funded free product such Spotify operates and can therefore pay a somewhat larger contribution per user to artists and rights holders.
An increasingly collected record industry now trying to push Spotify to liquidate free model. It looks simply not to be sustainable. On the other hand, one can argue that just free model has contributed to Spotify is an infinitely greater contributor than Tidal overall, with its 60 million users, of whom 15 million are currently paying.
Tidal has to comparison only somewhere between 500,000 and 600,000 paying users, mark if one takes with those of us who are currently subscribers moderation service Wimp. Tidal as such has only about 17000 subscribers, according to The Verge.
In addition, Tidal a HiFi offers, with sound in full CD quality. It costs $ 19.99, compared with $ 9.99 for the standard version with 320 kbpsmp3 sound, which for some reason called “premium”. One HiFi user creates twice as much money for distribution among rettighethavere and artists every month as a ordfinær subscriber. It is probably this that makes Jay-Z & amp; co. think they can say that they should pay “twice as much” as Spotify to artists.
It’s easy to drive fun of a gang rich people who bought their own flow service. But can Tidal be music revolution Jay Z talking about?
When it is not enough with some puny little percentage of the total market. Not only the music industry, but also the users must embrace Tidal. It should normally happen in competition not only just Spotify, but also with rapkollega Dr. Dre Beats service that will soon be a part of Apple’s music offerings, and with a legion other actors.
Personally, I believe Tidal – well to note as we know moderation service Wimp in Norway, with a strong focus on local music and editorial curating – the market’s best service flow per today.
But when some of the world’s richest and most decadent artists stand out as owners and encourage regular music consumers to scroll up twice for flow better sounding music to your smartphone or to start paying for something they now have free, because the service they offer is “artist owned,” there may well be that you have something of a PR problem.
“We will change the history,” said Jay Z during the live press conference before he drank with friends in champagne. Everything is, as known, relatively. Champagne cost for all I know more per bottle than the average artist can hope to earn on an album release.
Otherwise to be allowed be allowed to both the strong editorial profile and the fine people that have built up service at the headquarters in Oslo will be further when Wimp gets Tidal.
Local music profile, active curating done by music connoisseurs and focus on high quality sound enough in length a better selling point than that Madonna is an owner.
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