Safe Traffic goes new ways to reach out with their message, and in cooperation with Gjensidige they have now created the campaign “Keep the Focus.”
The point behind the campaign is to improve road safety in that motorists should keep focus on the road instead of other things, such as mobile.
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According Gjensidige, a new survey, prepared for them in advance of the campaign, revealing that one in three Norwegian motorists have too little focus on the road when they drive.
In the promotional video, that you have to look through the website holdfokus.no, goes for Road Safety personally Agency’s taking you as seer into a nasty car accident.
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There were, among others, presenter and comedian Jonna Stoma experience at close range when he tested campaign.
– This is really disgusting! exclaims Stoma when he discovers his own profile picture in campaign video.
See what happened in the video at the top of the article.
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Now divide campaign wildfire on social media and Norwegians encourage both familiar and beloved to stay focused when they’re driving.
What do you think about the movie? Share your opinion in the comments below.
The campaign can be seen here.
In the summer of 2014 wanted the German automaker Volkswagen to reveal the dangers of text messages with cell phone while driving.
They gave the task to the Chinese advertising agency Ogilvy Beijing, which used mobile technology to provide ignorant moviegoers an experience they did not expect before motion pictures. See what happened here:
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