(Dagbladet): Someone may have already noticed the new ice cream types with the image of Caroline Berg Eriksen and Camilla Pihl on?
The two top bloggers have recently partnered with Geia food AS to front a new low-calorie ice, and the product is already well promoted on social media – where several people have wrinkled their noses.
Now the cooperation slaughter of Jorunn Sundgot-Borgen, professor at the Norwegian School of Sport Sciences, who think it is unfortunate that the blogger is promoting a “slim-is.”
– For young girls who see the image of these girls on low-calorie ice, it becomes synonymous with that if you eat the ice so you are as thin as them, says Borgen to TV2′s’ Good Morning Norway “.Sales and marketing at Geia Food AS, Eirik Kruse, defends cooperation against TV 2.
– I think we have to help take responsibility of removing sugar. We believe that when you’re that age you’re aware enough to choose, he said.
The marketing manager will not call “Frozen” for a slim-ice, and believes it is “a healthier alternative.”
On the wrapper lures manufacturer with pictures of berries, but according to TV 2 contains ice only 0.7 per carry.
Dagbladet has not succeeded in getting a comment from Caroline Berg Eriksen or Camilla Pihl.
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