Fashion Experts on Kygo Collection: Earthy and single – NRK

On Wednesday evening invited Kyrre Gørvell-Dahll, better known as Kygo, the fashion show on the roof of the department store Steen & Strøm in Oslo.

The artist, who in a short time has become Norway’s biggest musical export product, now expanding business to include clothes and headphones under the name Kygo Life.

– Sober and commercial

ERKE SKANDINAVISK : DN-journalist and fashion expert Jorun Sophie Aartun believes Kygo Life puts itself in the same landscape as other Scandinavian brands.

Photo: Truls Qvale

– the first impression is that this is a collection that is very consistent with his sense of style and how he looks. The collection consists of spacious T-shirts, narrow sweatpants, hats and earphones; things we often see him go, says DN-journalist and fashion expert Jorunn Sofie Aartun to NRK after Kygo Life viewer Wednesday.

– There are sober colors, and it is not very unique or exciting . Many of these garments, we also see among other Scandinavian brands, and the expression is very arch Scandinavian.

Although Aartun not seem Kygo collection crosses borders, think she still artist can succeed in the fashion world.

– If you look around on the streets today, there are very many young people who have the dress sense already. I would not say that the collection is directly fashion forward , I would rather say that it is very commercial. But it need not necessarily be a bad thing.

But although Kygo have a famous brand, it is not certain that he achieves success on the catwalk, warns Aartun.

– there are many examples where it has gone wrong. A fairly new as is Kanye West, who launched a collection in New York. It was not particularly well received, neither among critics or fans. And Lindsay Lohan has been entangled in many scandals, which made the efforts her has not gone very well.

– Thoughtful and earthy

BLACK / WHITE: Fashion Blogger asked to file some Celine Aagard says Kygo collection is characterized by clean lines and simple colors.

Photo: NRK

Fashion Blogger asked to file some Celine Aagard was impressed designer debut after getting a sneak peek at clothing collection Wednesday afternoon.

– Here Kygo drawn clear lines, where you see the elements of music in the garments, with sound waves and easily identifiable effects, says Aagard NRK.

She describes Kygo collection as thoughtful and earthy.

– This is basic garments for both men and women, it is cleane lines, it is black, a lot of white, single. Not least, the thought of quality, it is organic cotton and bamboo.

Aagaard do not think the artist Kygo runs a big risk by putting his name on clothing collection.

– He uses his own name, so should it flop it is the shame considering the brand. But this is garment that is not difficult to understand or difficult to use.

Also Aartun believe that Kygo collection can be a success.

– I think this collection has a large commercial potential. It’s not fight unique in shape, but I think it’s going to catch on among many, and not just blood fans.