Shelves Lena Dunham in uretusjert underwear advertising – Dagbladet.no

Actor and writer Lena Dunham has long focused on that one should be proud of their own bodies, and has received much attention for its repeated nudity in “Girls”.

Now she threw the clothes again, but this time as part of an advertising campaign for lingerie brand “Lonely.” Here also an actor colleague Jemima Kirke with, she also known from the series “Girls”. The goal is to help others become as fond of their bodies as they are, writes Daily Mail.

The pictures of Dunham and Church are not photoshopped, and according underwear brand’s website is the goal of the campaign to show “informal portraits of inspiring women in their natural surroundings, wearing “Lonely” on their way “.

– An additional thought provoking

Tilmann von Soest, professor of psychology at the University of Oslo and an expert on body image, reviewing advertising campaign that refreshing.

– Lena Dunham is evident to prepare herself exactly as she is. The fact that famous people appear in this way in any case no negative effect. It can be thought provoking and might help other women and girls to feel better in their own body, he says to Dagbladet.

He believes that beauty ideal that we have today has some negative consequences, highlights slimming and beauty operations.

– If the media and commercials mostly had shown images that we see here how to use women as not reflecting the typical beauty ideal, I think it would have had a pretty big impact. Everything is not perfect, even if it is only blemishes, being touched, says von Soest.

body image: With the campaign wants lingerie brand wants to promote a good body image. PHOTO: Lonely more

Going against the norm

Underwear Award “Lonely” writes on their website that they want to promote a good body image and the freedom to express themselves so you will, and that they therefore shun conventional marketing.

– Because they oppose a norm in our society, they are likely to accomplish a great deal of attention and hence it is good for sales of the product. But it may also have a role model function ordinary people, says von Soest.

Good PR

Fashion expert Marianne Jemtegård also taste for lingerie labeled using actors in a uretusjert advertising.

– I also think it is a very clever marketing trick that gives them much good and free PR. It’s probably a result of that many are tired the perfect retouched body as over represented in the media daily, she said.

She believes underwear campaign will be more lucky in the short term for underwear brand, than that it will have some big impact effect on young girls. Nevertheless, she believes it is important that Lena Dunham and Jemima Kirke set up the way they do.

– We need cool girls that are fun and dare to take place, and who is not embarrassed about her body, she says .

– New trend

Fashion Expert and Vixen editor, Ida Elise Eide Einarsdottir, believes the commercial joins a trend.

– Lena Dunham is the known to be opposed to retouch, and it is also a big trend now to accentuate the natural. Not only in fashion but also in blog world. We are so tired of the perfect and the specific body ideal, and it has fashion been joined, says Eide Einarsdottir, to Dagbladet.

She adds that the fashion industry has now started to use new models, and that the new trend is about showing real women of all shapes and sizes.

– There is a trend I and many others welcome. That all women should be represented and recognize themselves, she said.

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