Betsson: We pulled ourselves from the agreement with Tone Damli – VG

Spillselskapet react to what they believe is a skewed representation of the fracture.

It caused a stir when VG Wednesday morning and reported that the collaboration between the artist Tone Damli and online spillselskapet Betsson is terminated.

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A variety of media has featured the case and given the impression that the Damli switch with Betsson.

It gets the company’s PR-manager Mikael Mellqvist to react. He stresses that it is Betsson which is the active party in the breach.

We used an option to terminate the agreement. This was really a deal until 2018. We’re going to take a different path with ambassadørprogrammet in 2017.

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(a facsimile from the Look and Hørs website)

– Unevenly made

Mellquist do not want to elaborate on why This will not continue its cooperation with the Damli.

He says that the company is not intended to point out that there are those that interrupt.

But as I see it is I See and Hear about the Tone, with sitatstrek: “– Therefore, switch I with Betsson”. As it crooked made. It must not always be spillselskapet there is something negative around.

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Mellquist clarifies:

With that, I say not that there is anything negative at the Tone. It is okay that she will give priority to the music, and we hope she is successful with it.

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– did not match with the Tones plans

Damlis manager David Eriksen says it is common with the bickering, and speculation as to who really did it eventually, after a breach.

– And it is our experience that you should be a little big on it, so please write that it was we who were dumped.

He adds:

Betsson’s ideas and plans for 2017 did not match with the Fade plans in 2017, and when it was impossible for Betsson to take the option on the last year. It was the best solution for both parties – and very un-dramatic.

* vg’s original title in the first case whether the breach was “Tone Damli switch with Betsson”. It was later changed to the “Tone Damli and Betsson cancel cooperation”