Facebook boss Mark Zuckerberg announced the news at an interrogation, in which he said it was something they have long wanted to offer its users. They just do not know how.
Despite the fact that Zuckerberg assure that the meaning of the button is not to comment negatively on everyday items, but rather press the “dislike” the condolences and sad news, the experts disagree.
– Negative against individuals
In social media debate around the upcoming feature pending since ads inga.
Berit Skog is an associate professor in the Department of Sociology and Political Science at NTNU. Forestry has researched extensively on social media, a lot of focus on how children and youth use of platforms like Facebook, snapchat and Instagram.
She has divided opinions about the upcoming Facebook function.
– This is a need many had, to signal that they do not like something. Especially regarding cases where one feels uncomfortable with pressing “like.” Cases concerning the refugee crisis is one of them.
– Yet it can be misused, and can quickly become a bully button, says Skog told Dagbladet.
– We must assume that this can be used negatively against individuals and must therefore be cautious. There will clearly be unfortunate if this button is linked to the images.
– Sympathy Greeting
She emphasizes that it has not reached sufficient information on how the button should be designed. For example, she mentions that we might not get to see the number of “do not like” clicks, so that we can see those who have liked.
Therefore, she believes it is difficult to say how it will be used.
The expert still think that it is first and foremost going to have a positive effect.
– It is important to signal empathy. Therefore, I believe first and foremost that this is a sympathy greeting, which can be used to updates about personal illness or death struggle.
– Can be low threshold
Assistant Professor at the Department of Marketing at the Norwegian School of Management, Cecilie Staude, believe that Forest that the new feature may have several consequences. Initially she worried that it might affect advertisers.
– I think Facebook has delayed in this feature because they have been anxious about how advertisers will meet such a type button. It may soon be low threshold for consumers to press the “dislike” on products or services they do not have a taste for, she says to Dagbladet.
That feature revolutionizes Facebook usage, she has however doubts about. Perennial think we largely already have ways to tell
what we want on the social media, and that this can only be a supplement to it.
– If we see a sad status update deals with such Disease, press we like to show that we have seen it. Besides commenting we would like something to show support.
– I do not think that the press “do not like” going to replace it, she says.
– Net Roll
Staude sees challenges related to the new feature, but still think most people will use it as Facebook plan. These situations are those already practicing as net roll.
– There will always be people who abuse the opportunities they receive in social media.
– Net Roll The problem is a challenge that will always be there, but it is not a representative picture of how most of us use Facebook, she says.
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