After a long career as a one-man boy band, is Justin Bieber (21) now in the process of making adult artist himself.
Earlier Today it was confirmed that the Canadian superstar coming to Norway to make an exclusive mini concert for scarce thousand spectators. The show will be aired on TV.
See also: Justin Bieber Norway visits confirmed
Last Bieber was in Norway, in 2013, he held three consecutive sold-out concerts at Telenor Arena. Nevertheless, there were several who thought that we had seen the beginning of the end of his career. For example drove Aftenposten a case titled “Is Bieber the next child star who dies?”.
When he had just canceled a concert in Lisbon, due to be depressed ticket sales. He had also recently fainted backstage at a concert in London.
The ensuing period did Bieber several maneuvers that do not appeared to particularly triumfartede. Film “Justin Bieber’s Believe” was not a success. Nor låtsamlingen “Journals” which mainly consisted of songs released individually in advance.
Ended the flop : Bieber movie
2014 was not a good Bieber-year, best remembered for arrests and the leak of an old video where he went racist jokes.
Expert : – Incomprehensible that Bieber doing so
Tops
Now, at the end of 2015, however, everything looks brighter for Bieber. The single “What Do You Mean?” Is not only well received; both in Norway, USA and many other countries is the his first number one hit ever.
Justin Bieber
(Track) What Do You Mean? / What Do You Mean?
– Bieber has very steady course towards his new album, says the American trade publication Billboard’s list editor Gary Trust of VG.
– I find it interesting that so many are now talking about a comeback for him. Although his public image clearly took harm by his social missteps – as he admitted – is list his story quite steady.
Trust points out that Bieber had three top 10 hits in the US in 2012 – 2013.
– What the not so long ago. But it is clear, in the pop world, it may appear as a long time.
Bieber’s new single success did not come without warning. In the summer he was guest vocalist on the single “Where Are U Now”, signed super producers Skrillex and Diplo. A Top 10 hit in many parts of the world.
– It has helped him to assemble a new, more mature band, which obviously works for him. Add the fact that the guy is only 21, so the future looks his pretty bright, believes Billboard editor.
– Being taken seriously
Music Director Mats Borch Bugge NRK P3 has in turn added both of the above singles on its channel highest rotation. He has never done with Bieber songs earlier.
– It seems that Bieber’s audience has grown in step with him. With the new song he is also taken seriously by people who have been skeptical in the past, says Bugge.
He believes that Bieber’s core audience now is from the late teens and a piece upward; group who consume most music.
– He’s had some scandals of the kind that are necessary to secede from child star stamp, but he and the apparatus surrounding him have been quick to maintain interest of the public, seems P3 boss.
– Is Justin the new Justin? As in: Is Bieber the new Timberlake?
– Yes, it’s a good comparison, although Bieber is not as good on stage. They have had much of the same journey. Bieber has certainly lost some fans along the way, but I think he has managed to bring with it many of the old ones.
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– Innovative artist
One of the “old” Bieber has been joined is artist manager Silje Larsen Borgan, which in 2012 released book “Justin Bieber, all you need to know.” She believes that the two aforementioned songs gives a sense of Bieber-comeback.
– Because both take Bieber musically on the landscape, from girlish idol and crooner to innovative artist who collaborates with Diplo and played completely uironisk in the team says Borgan, who also works as a DJ.
– Dog began the transformation already in “Journals” in the last year, where both manufacturers and artistsamarbeidene testified that Biebs is about to grow up, although no of singles which could compete with the success of the two from this year have achieved.
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– Take a bowl
Borgan seems Bieber manages the transition to more adult artist excellent.
– The who questioned around his talent, staying power and potential as something more than just a pretty face has to soon take up a bowl. I’m not saying that his music is for everyone, but it is no longer doubt that Bieber has just a lot to offer as any other pop star today.
– Who are his fans now?
– Those who have always been there, in addition to all that suddenly got new reasons to check him out now that he has mixed EDM and pop in such a tasteful way.
P3 music director believes to hear Kygo-inspired, tropical sounds of “What Do You Mean?”. Borgan says she noted that reggae artist Nico D recommended song on the same radio station the other day.
– A fun example of Bieber fans are not cliché howling fjortis anymore. You can also fine love Thurs 2015 songs without worrying about his catalog.
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– Solid pophåndverk
Borgan believe that the commercial payoff for “What Do You Mean?” got good help from the voluminous and celebrity heavy marketing campaign Bieber drove ahead of the release.
– But the song is solid pophåndverk that grows for each listen. Klokkebeaten is mesmerizing.
Gjermund MOASTUEN, Marketing Director of Universal Music, Bieber’s record company, is also no stranger to using comeback-word around Bieber now.
– The definition of a “comeback” can be so much. But it is three years since the last real album. Sonically, he has evolved, and when P3 puts him on the A-list its there is clearly a sign that he is on the way to a more adult phase.
Discuss What do you think of Justin Bieber’s transformation? Give your opinion in the comments below the article.
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