I refuse to go along with that blogger Sophie Elise Isachsen have very much power. Although she, unfortunately, is a role model for many young people.
ESPEN OTTOSEN, Information Officer in NLM, theologian and philosopher
Too much column space has already been used to comment that Sophie Elise Isachsen now going to be the most popular blogs – and that she showed off its chrysalis in some awards recently. (But it is tempting to point out how himmelropende illogical it is to first fill a tit with silicone as to claim that body focus is too big).
But I’m not going to discuss what Sophie Elise do as a blogger – or blotter. Conversely, I problematize that she has much power. I sincerely hope that it is wrong. If not, we live in a society in disrepair.
Ten men first
Espen Ottosen.
Numerous media have in recent weeks told the online newspaper media 24 right before Christmas named Sophie Elise Isachsen Norway’s most powerful woman in the media industry. Too few have pointed out that she had ten men in front of him on the list.
The man at the top was Rolv Erik Ryssdal. Few people know probably who he is. They can be a democratic problem if the award is fairly accurate. Ryssdal, CEO of Schibsted and undoubtedly has much power. Unfortunately, he seems to be uninteresting for online newspapers hunting clicks.
Sophie Elise however generates clicks. Especially if she’s talking about – or showing off – their bodies. I was shocked of course not over mechanism. Female nudity sells. The media is and will be more interested in the women’s breasts than of male nipples. Did not Sophie Elise it before she showed off the chrysalis, she knows it now. Every day, the Norwegian media that “Free the nipple” movement fighting against windmills. It is not possible to adopt that tits do not need to have any sexual appeal.
Present everywhere
My criticism is not directed at Sophie Elise as such. She has found a business model that clearly works. I have however great difficulty understanding why she fills so many faces in so many media.
Recently, she appeared in a major report in the evening news. A magazine has just used both their front and seven pages of blog phenomenon – and claims that she has become an important social commentator. Even Our Land found it natural to write a serious comment about Sophie Elise’s role in the public debate the day after the mentioned pupa blot none.
It may well be that Sophie Elise sometimes writes about important things or thinking something wise. But something is wrong if we conclude that this 21 year old has an important role in public debate. I mean media that are not particularly concerned with celebrity news should care about completely different themes.
Treffer most teens
To measure media power is not easy. Naturally Sophie Elise an influencing force on the 70,000 people who apparently read her blog daily. But we should not emphasize that most probably are teenagers?
Are you going to affect our community, you have to hit those who really have the power – politicians in Parliament, industrial tycoons, lobbyists and leading academics. There is little evidence these people are particularly concerned with what Sophie Elise might think. The only exceptions are those business leaders who are committed to monetize fjortis the consumer.
Although I went into her blog for the first time when I started to write this article. Absolutely nothing was interesting for a man in his 40s. Most traded about makeup, clothes, bags, body and hairstyle. I understand that Sophie Elise has been subjected to harassment and harassment, and I do not want to step on a young girl. But it must be allowed to point out that she – in the larger context – mostly residing with less important issues.
Influenced not sales
It created a certain general interest that Sophie Elise previous Easter railed against the chocolate eggs to Freia contained palm oil. Presumably also followed chocolate bosses with her dedication.
Then came the sales figures. They showed that about as many such Easter eggs were sold in 2015 as in previous years.
I think it’s fine. Not because I am fond of palm oil. It may well be that it is a noble cause to work for the reduction of this product. But it is nice that there is a limit to how much power the 21-year-old who primarily writes about body fixated themes for teen has.
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