- Regret Sophie Elise campaign – ht.no

Håkon Ødegaard in Norwegian People say they never should have paid blogger Sophie Elise Isachsen to participate in a campaign, and that they felt pressured by an advertising agency. The newspaper VG.

The statements from kommunkasjonssjef in Norwegian People’s Aid came during an interview with NRK Kulturnytt Friday morning.

– We should not have done it

It was in October 2015 that Norwegian Aid paid top blogger to write a provocative presentation on first aid for achieving the commitment of the importance of it. Isachsen wrote included the following:

“I think he had the pulse, I do not know – what are we actually do, other than to stand watching? I mean, I as a person can not do something so then you just have to wait until the ambulance arrives. “

The blog post got a lot of attention, and led to the girl from Harstad got massive proportionality and a variety of threats.

Several also criticized the humanitarian organization of wasting funds by taking advantage of such campaigns, and thought it weakened their reputation as a serious player.

– Obviously I regret it . We should not have done it in the first place. It was an advertising agency had made a huge cast, and we felt a bit pressured to implement it. That I regret, says Håkon Ødegaard Friday.

Disclaimer no responsibility

For VG however, says Ødegaard that things would have been different if the blog post to Sophie Elise had been adequately marked.

– We regret that it was not clearly marked that it was paid, he said.

Ødegaard specifies that the statements were not intended as an attack on Sophie Elise.

– We assume no responsibility and stands for what we have done. Sophie Elsie we have no accusations against, in any way, and we should have been clearer that there should have been marked, he says to VG.