– We have not succeeded with humor initiative. We wanted to bring back the young, but it was probably a bit narrow. Ylvis going back on the screen in the fall, but it was postponed. It’s probably also a cause, says Eivind Landsverk, program director in TVNorge and Discovery Networks NRK under TVNorges vårlansering.
The preceding eleven seasons Discovery group experienced increased viewing figures, but the past year has channels experienced a decline.
According to NRK fresh analysis, Discovery Network Norway, with TVNorge in the lead, lost averaged six viewer minutes per day.
DECLINE: NRK analysis shows that Discovery Network Norway’s daily viewing minutes has declined from 38 to 32 since last October. Photo: NRK
Campaign writes that in October had Discovery group a share of 24.3 percent among viewers in the target group 15 to 50 years, a decrease of 2.9 percentage points from last year.
Bet sport
TOUGH COMPETITION: – It has never been tougher competition between the channels. We have had six years of growth, but now we’ve got to know the lactic acid and the taste of blood, says Harald Stromme, chief of TVNorge and Discovery Networks. Here with program director Eivind Landsverk under TVNorges vårlansering. Photo: Marianne Kristiansen / NRK
In Harald Stromme, chief of TVNorge and Discovery Networks, believe investment in sport can bring results.
– We have used this year to invest heavily in sport and new rights. It is one of the most important actions, but it does not give results overnight. We will still focus on Norwegian entertainment and humor.Vi feel safer now, with a better balance between new and old programs.
In addition to owning Eurosport and Eurosport Norway, has channel group secured the rights to the World Cup qualifiers in football, Europa League, German Bundesliga, Norwegian club and national team handball, the world’s two largest golf tournaments and hockey -VM in 2016.
Early season start
This year starts TVNorge with spring program premieres already on 5 January. Tonight with Ylvis is back after a year’s break.
– Ylvis is very important for us, and it is gratifying that they are back. They are a strong bearing brand. They are an important card in the cabal, but a channel or season never rests on a program, says Strømme.
– Good to be back
READY FOR COMEBACK: Tonight with Ylvis Live is back on screen after a year’s break. – This can sail up as the second best season. The first was the best, says Bård Ylvisåker.
Comedian Quartet Vegard and Bård Ylvisåker, Calle Hell Vang Larsen and Magnus Devold unaffected that “Tonight with Ylvis Live” is highlighted as a program that can improve viewing figures for TVNorge.
– We know nothing about that TVNorge see us as an important card. We shall nonetheless make as good show as possible. It feels good to be back. Logistics made sure we did not come on in the fall, explains Elaine Ylvisåker.
Other applications that come on TVNorge next year is “Next summer, ” Thomas Giertsen: Absolutely perfect”, “glasses” , “71 ° north – Norway’s toughest celebrity,” “Typically you Petter Schjerven”, “4-star dining” and “In the minds of Tufte,” “Koht and kidsa” and “Jarle Andhøy Berserk.”
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