– I can not say much yet, because the project is under development. But what I want with the app, is to give something readers and my followers can benefit from. And it’s a great way to communicate with readers, says Sophie Elise NRK.
Sophie Elise Isachsen (21) is not only one of Norway’s most read bloggers, but was also named to the Media -Norge most powerful woman in a New Year’s rankings of the website media 24.
“represent a trend that the traditional media industry, with few exceptions, still have not seen,” said in justification of the website.
Now she does the Norwegian Facebook chief has recommended the traditional media businesses to do: start their own app. Which also means that the blogger can recoup revenue from elsewhere than advertisers who currently pay for advertising space her blog.
– Working with apps is new and exciting. It is the future. We’ll see how it is with earnings, it is not the most important, says Sophie Elise Isachsen.
TOP: Last week had Sophie Elise’s blog 59,623 unique users and 126,423 page views on the blog. It secures her a second place on the list of Norway’s most popular bloggers, beaten only by Casakaos. Photo: Schroder, Tor Erik / NTB scanpix
FOCUS: – We have a greater opportunity to be agile and adapt continuously than the major Norwegian media have. There is no doubt that we want to focus on mobile and that’s where we want to bet. Then it is quite natural to launch an app, says Thomas Moen in United Influencers. Photo: Eirik Urke
As NRK wrote yesterday, this is something Kardashian family has experimented with since last autumn. It has inspired more than just Sophie Elise.
– We have started our own app, where we made a part Kardashians do. We are going to run it on our main profiles, says managing director of United Influencers, Thomas Moen.
The company United Influencers, owned by Norwegian entrepreneurs and Swedish Mikza, has in a short period of time taking hold about the Norwegian blog world, a market in both the growth and changing.
Since New Year the prolific blogger Caroline Berg Eriksen has been part of United Influencers profiles. For spring, both she, comedian mistress and Camilla Phil own apps where users can pay for exclusive content.
Although the Norwegian market is smaller than the US, think its CEO that Norwegian readers are willing to pay money to consume exclusively useful information about Norwegian profiles.
– Let’s say that a matblogger comes with tips for food, sport profiles that come with coaching tips, there are many different possibilities laying here. And there is also a willingness to pay.
Initially, the United Influencers launch an app that collects all the social channels. Eventually possibility of paying money to get exclusive content like profile stock only to its members.
– We look at it as a kind of membership club, says Thomas Moen.
EXCLUSIVITY: Today all content from Camilla Phil, Caroline Berg Eriksen and Sophie Elise free and available. How come it is not necessarily to continue. Photo: Scanpix
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