Named this year mektigstemediekvinne – VG

The blogger Sophie Elise Isachsen (21) is a key “influencer” believes website providing all other media state power to mature men.

It is the site Medier24 who has published the ranking “Media Norway’s 50 most powerful” in 2015.

In the upper echelon is the heavy male dominance. Most powerful, according Medier24 Schibsted Rolv Erik Ryssdal. Behind him follows a further nine guys who make the top 10 for a clean man list.

Read also : Sophie Elise showcases how the body really looks like

On 11 . space, however, the person Site deem the country’s most powerful media woman: Harstad girl Sophie Elise Isachsen, who has long been a popular blog, but that has reached new heights of awareness concerns in the past year.

In its grounds Printer Medier24:

“the largest blogger and an important” influencer “. Has solid grip on young ladies, and the past year taken steps in a more serious direction. Represents a trend that the traditional media industry, with few exceptions, still have not seen. “

And blog star exults over the award.

– This is absolutely fantastic! Truly a rally for me and very motivating. Finest Christmas and New Year gift I could have gotten. It also shows that one should not underestimate the young, says 21-year-old told VG.

You got ? Tone Damli was beaten by Sophie Elise: – Fully cannon!

Male dominance in the top of the list she takes not so heavy.

– I assume they are doing a good job and deserves his place and it is certainly a coincidence that only men. But I hope that next year looks more young on the list, regardless of whether it is women or men.

– How seriously do you feel you are being taken now, compared to a year ago?

– Very much more seriously, but it is also my own merits, says Isachsen, as the past year has stepped up community involvement in their posts.

The country’s second most powerful Media woman is according Medier24 See and Hear-editor Ellen Arnstad, which is also publishing editor in Aller Media. She gets 13th place.

Kudosen to Sophie Elise applauded by all. Project manager at NRK’s ​​”focal point” reports this on Twitter:

Other media people debating too:

The award is made by Bard Borch Michalsen, who has over 40 years experience in the media, including in Dagbladet, Altaposten, Dagens Media, Harstad Tidende and Haugesund Avis. His son Gard L. Michalsen is editor in Medier24, and is also involved in the design of the list.

– The ranking not pretend to be scientific. But we’ve been looking for those who have power in the Media-Norway, and it is about two kinds of power: The power of money and the editorial power – ie of what is written, explains Bård Borch Michalsen.

Sophie Elise received harsh criticism : – I think people forget that I am a human being

– It is perhaps a little taste how to assess those on commentator since, for example, who who has the most power of Sophie Elise and Dagbladet Marie Simonsen or VG Hanne Skartveit. But Sophie Elise when a segment that is foreign to everyone else, and that she will naturally plus the margin.

Editor Gard L. Michalsen think that Sophie Elise is a representative of the new media, both personally and that symbol.

– She has more readers than many newspapers, and definitely more than most single commentators. She sets the agenda both through its own blog and traditional media, when she puts his finger on something. Here I think the traditional media houses in far too little has been joined by how young people under 20 and 30 consume media.