Thursday, December 17, 2015

Norway best in Scandinavia for “Star Wars” – Dagens Næringsliv

Cinema

The Norwegians teeth more Star Wars than Swedes, Danes and Finns.

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Film Distributor Walt Disney Studios Motion Pictures Norway says its best ever opening day for a new movie Norwegian cinemas.

According to Inger Warendorph in Disney were sold 81,898 cinema tickets in Norway on Wednesday.

– We have beaten the Danes into the boots and done very well compared to Sweden. We have two-thirds of the Swedish visit, while we usually is around half, she says.

Read also: Pr bureaus middle of Telenor’s game

In absolute figures went more to the cinema to see “Star Wars” in Norway than in both Denmark (60,000 tickets sold) and Finland (approximately 49,000).

– It’s always nice to beat the Danes. They were the beaten out of handball world championships yesterday, too, and now we turn them to the movies, says Warendorph

Best opening ever

– This is the all-time record visits to the cinema in Norway on a day. We’ve turned the last “Harry Potter” movie, which topped the statistics for best opening day in theaters in Norway, she says.

“Harry Potter and the Deathly Hallows – Part 2″ came in 2011 and sold 81,469 in the first day.

– I sit with stars in their eyes. Opening sales are also far above both “The Hobbit” and “Lord of the Rings.” We are very happy, says Warendorph.



Belief in record weekend

The 209 Norwegian cinemas will show the new Star Wars movie during the forthcoming premiere weekend.

Pre-sales have been formidable.

– Wednesday Premiere always gives a drop on Thursday and then take it up again at the weekend. It is still difficult to say where we end up overall after Sunday. What I hope and believe, with this opening day, is that we are also going to have the biggest opening weekend in theaters, says Warendorph.

DN reviewer believes director JJ Abrams ‘primed’ hang belly of pretentious talkativeness to a tight sixpack of an action one can relate emotionally without sacrificing self-respect. “

The rest of the DN review may read here: Star Wars with bangs

Read more about media, network, technology? FollowDN_Etterbors andbjorneckblad on Twitter

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