(Dagbladet): Pirelli calendar has become world famous for betting on heat and naked pictures of the most beautiful models – a strategy that has stood by for years.
When the calendar for next year launched , customers can however expect something completely different than what the product has been known.
This time the focus namely been exhibiting “exceptional women who stand out in other ways,” rather than emphasizing naked ladies.
– Pirelli said they wanted to do something different, and I did not believe them at first. But when I started to take pictures were it not for a typical Pirelli calendar. We took portraits of amazing, smart, creative and great women, says Annie Leibovitz who have stood as a photographer for years.
Asked topless
Previously, among others Helena Christensen, Alessandra Ambrosio Miranda Kerr, Kate Moss, Adriana Lima and Gigi Hadid figured in the calendar – just to name a few.
This time however, it is comedian and actress Amy Schumer, tennis player Serena Williams, director Ava Duvernay and multimedia artist Yoko Ono among them that adorn the sides.
Both Schumer and Williams posing topless albeit in this year’s calendar, but otherwise there is little nudity to find.
The former, according to Daily Mail stated that the setting up of this mission, was something completely different than she had imagined.
– I have never felt more beautiful, said Schumer.
Not for sale
In 2010, the designer Karl Lagerfeld who took the pictures, also fashion photographers Steven Meisel and Mario Sorrenti Whilst has emerged as photographers.
The images of this year’s calendar is, however, taken by Leibovitz who are highly recognized for their work.
Pirelli calendar is however far from being as available as it is discussed.
The added namely not for sale, but sent out to royalty, celebrities and other important people as gifts.
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