(Dagbladet): In November it was made known by Dagens Næringsliv that blogger and former editor Vanessa Rudjord was scrapped from the blog award Vixen Blog Awards, after she used photographs on his blog without permission.
According to DN are also cake blogs Ida Gran-Jansen (28) has now been scrapped by Vixen jury. Nor lifestyle blogs Vibeke Klemetsen is further in the competition, according to DN.
– Both have a coming-axial relationship with an actor that they do not enter blog or on their images, says juror in Vixen Blog Awards, Hans-Petter Nygard-Hansen told Dagbladet.
– Have been invisible
Gran-Jansen, who is ambassador for Melange, has not been clearly enough in marking this.
– We saw clearly from her signed collaboration with Melange that she was careful to promote margarine by brand name. The regulations are clearly, commercial content should be clearly marked, he says and continues:
– She has not only been indistinct, she has been invisible when it comes to labeling. Cooperation with Melange does not appear on her blog or on Facebook.
When it comes Vibeke Klemetsen she is an ambassador for a supermatmerke.
– Neither in the individual items appearing this partnership, nor in her information. Then it is commercial content that is not labeled, and then you have nothing in a blog competition to do, says Nygård Hansen.
– Should change practices
Dagbladet explains Ida Gran-Jansen that she thinks it is unfortunate not to continue in the competition.
– Having said that I have not done this with meaning. That’s something I take seriously, and I certainly intend to change practice for this.
Gran-Jansen’s manager, Harald Dal, also writes in an e-mail to Dagbladet that they will focus on their procedures in the future.
– We find it regrettable if it turns out that the labeling related to sponsored posts have not been satisfactory. We therefore start by reviewing all previous post to correct any shortcomings and focus on the processes regarding the labeling of future sponsored posts.
It has not succeeded Dagbladet to get a comment from Vibeke Klemetsen, but facing Dagens Næringsliv, she says that she takes Vixens information into consideration, but would not comment further on the case.
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