Earlier sponsorship manager at DnB and now consultant for sponsor Consult AS, Jacob Lund, said on “Culture News” today that culture has hardly learned anything when it comes to working with the business community during his nearly 25 years in the business.
– No. Almost nothing. Cultural life has to a great extent been concerned with its own distinctive character and integrity.
EXPERIENCING CUT: Chair of Chamber Music Festival in Stavanger, Tone Veen, finding that money sits farther inside with sponsors than ever before. This year also drew several sponsors from the festival.
The issue revolves around that more and more cultural events lose sponsors and the general support will be lower. Chamber Music Festival in Stavanger, which opens today, including lost a sponsor while another has halved support.
– We note that in general the money sits farther inside than they have done in recent years. And so we are obviously in competition with many others, says chairman of the festival, Tone Veen.
sport best
According to Lund there is an overall decline in corporate profitability and that it first cut into companies often are sponsorship and marketing.
Even though the loss of sponsors for Chamber Music Festival in Stavanger largely due to the oil crisis in Western Norway, says Lund that culture in general has a lot to learn from sport and humanitarian organizations.
– The sport and humanitarian organizations often ask what they can contribute together with industry. Cultural ask rather what the business community can contribute for them, he said.
Self-centered
According to Lund’s cultural life for poor to go in dialogues with potential sponsors, in addition to not being innovative enough.
– The sport has been very concerned about the development and invites the business community to work together. It has resulted in children Cups in football and various youth projects. They call up relays for enterprises. The stock thus activities around corporate brand while culture has been too little innovative.
– When cultural invokes freedom to be themselves and have their own integrity, they must also expect that business are less willing to enter into dialogue, says Lund.
His call for cultural is the following:
– Enter into dialogue with the business community and locate a concept can be developed and built upon. Do not run their own line.
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