Vibeke Skofterud and Thor Hushovd will both participate in several reality programs forward. – The athletes may benefit from rest from the screen, warns expert.
Reality Competitions, often with celebrities in the front seat, is often a recipe for success in the television context. Sports Reality is in demand like never before – and some athletes are extra anxious.
– There will be a bit strange if the same athlete participates in three different program in the same season. The face becomes the used up, so thus athletes can benefit from rest from the screen, says Morten Wiberg at the media agency Carat.
On Monday morning announced TV3 which sports heroes who are with their new concept, “rudeness”, where participants embarking on challenging exercises. Vibeke Skofterud (35) is on the team, and this is not her only reality behavior over the next year: Cross Country Asterisk will in fact be included in the “Masters champion,” too.
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Limited opportunities
Skofterud are apparently not worried that her face should be “used up” as TV expert Wiberg warns. “Rudeness” is a concept that appealed to her, she said recently to VG.
– Then came “Masters champion” as well, and since the two not crashed so I could be involved in both. I crave things that push me outside your comfort zone, she said.
TV expert Lasse Gimnes by consulting GimCom do not believe Skofterud have nothing to fear.
– There are a limited number of sports stars in Norway, and it is natural that they try in the same concepts. I do not think they are “burned” in the media for that reason, he says, and continues:
– But it could probably be negative for the TV channels. All media want to be exclusive, and it is enough a small minus that some participants are in multiple channels.
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Attractive sports name
Earlier pro cyclist Thor Hushovd (37) have also fallen in love on the reality genre. The next year he will participate in both “Best of the Best,” broadcast on TV 2 in the autumn, as well as state channel “Masters champion.”
– I chose to say yes to both , for these are two fine programs. Besides, my daughter loves “Masters champion,” said Hushovd VG last week.
Lasse Gimnes at GimCom think both Hushovd and Skofterud are attractive names for the TV channels, mostly because they can attract a young audience.
– Many of the athletes who join these concepts have ended his career many years ago, while Hushovd and Skofterud is well known among children and adolescents. There are probably many young people who have them as his favorite sports arena, he said.
Morten Wiberg does not share his colleague’s views.
– It’s probably not Hushovd and Skofterud that will draw viewers under 25 years. I think it is important that they are more accessible than ever before – Hushovd retired last year and Skofterud is out of the national team. They are established sports stars who appeal to the viewer rascal multitude, he said.
Curious TV3′s “rudeness” ? Here you can check out all the participants!
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